To find the focus of an idea, determine the single most important thing of it, but do not hide the reason why it is communicated that way. But for your ideas to stick, the first step is to reduce it to its center point. Many people, when sharing a thought, seek to explore all its details and nuances. To do this, let’s explore the characteristics of the ideas that stick: Ideas That Stick Are Simple To effectively communicate an idea, you need to understand how ideas multiply and what their main characteristics are. That is because the person who plays is listening and singing the song in his mind, while the other participant does not hear what is in the drummer’s head and this makes it impossible to identify the music. When one person is beating the rhythm, and the other has to guess what the song is, rarely the person who hears the beat knows what the song really was.

The first group has to listen, while the second one has to beat a rhythm of a known song. Here we go! “Made to Stick Summary” There Is a Difference Perception Between Who Tells And Who Listens To An IdeaĮver heard of the curse of knowledge? When a person shares an idea, he has all the information behind that other people do not have access to.Ī clear example of this occurs in a simple experiment. They propose a template that makes ideas more cohesive and, if you follow it, you’ll be able to communicate your own in a much more efficient way. To understand how these ideas really stick together, the Chip and Dan Heath wrote “Ideas that Stick” and in this summary, we will share the main concepts so that you can have and put into practice successful ideas. “ Made to Stick” answers how simple it actually is for ideas to stick if you successfully create lasting messages. What does Martin Luther King have in common with the kidney thieves you’ve heard about on the internet?

Made to stick